“It's not about inventing the wheel. It's finding an angle that no one has seen yet.”
The name, logo and graphic standards of your units are key elements to the story that you tell the market. Few people know, but an ill-chosen name can ruin your brand's ability to be found online. Likewise, a graphic image that is not appealing or consistent with the concept of the unit may be enough to discourage potential customers. With the growth of the online channels, the quality of the photos of your hotel makes all the difference when it comes to converting reservations.