Graduated in Management, Raquel was an Innovation Project Manager at Sonae group’s consumer electronics division and a Brand Manager for Bacardi-Martini. At Nestlé, she oversaw Purina group’s super premium brands, and participated in several European division strategic projects. As a Marketing Director for Portuguese group Hotéis Real, she created the grounds, processes and frameworks for strategic planning, project and communication management. Raquel has her own project on the marketing and communication area, and is the Marketing Director at Praia D’el Rey, Golf & Beach Resort. At BlueShift, she leads the Marketing Achievement Center.