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Change can be
unexpected or planned.
Which side do you want to be?
Consulting
“When you invest thirty years you need to anticipate the needs of clients who have not yet been born”
Filipe Santiago
Managing Partner, Consulting Services & Development
We know the business as few. We realize your needs and ambitions and optimize your value chain to ensure you're where you want to be. Our Blue Ocean culture takes us beyond the obvious. We know what the theory says but we want to write your style book through an approach that differentiates itself in the market due to its innovative character and its unique implementation. Our Achievement Centers team brings together top-notch professionals and a 360 vision that ensures the best optimization between planning and practice, strategy and operation. We seek what distinguishes you and we assure you that there is always a blue Ocean waiting for you, where your vision can grow sustainably.
Filipe
Santiago
Managing Partner
Consulting
Economist by the internationally awarded Nova SBE, and an MBA by INSEAD, he started his career in business consulting, at Roland Berger and The Boston Consulting Group (BCG). He was in banking, in Strategic Marketing and as Head of Direct Banking, and was the COO for pmelink.pt, the biggest e-commerce platform in Portugal at the time. Filipe joined leading Portuguese group Tivoli Hotels & Resorts in 2007, as Head of Development and was assigned to the Board of Directors as CS&MO, and, later, as an interim COO, up to the successful acquisition by Minor Hotels. He is currently an advisor of Nova SBE for the subject of management applied to hospitality.
Consulting Services
1
Concept and Evaluation
  • Market Study
  • Concept and Program Development
  • Innovative Concepts – “Disruptive Hotel Concept Design”
  • F&B Concept Development
  • RESTAURANT AND BAR MENUS
  • ECONOMIC FEASIBILITY STUDY
  • STRATEGIC PLANNING
  • REAL ESTATE CONCEPTS
  • Support for Incentive Application
2
Implementation
  • MANAGEMENT AND FRANCHISE CONTRACTS
  • BRAND PROCUREMENT FOR REAL ESTATE
  • OWNER RENTAL POOLS
  • BRAND AND GRAPHIC DESIGN DEVELOPMENT
  • TRAINING AND COACHING
  • PROJECT AND CONSTRUCTION MANAGEMENT
3
Exploration
  • OPERATIONAL OPTIMIZATION
  • COMMERCIAL PERFORMANCE
  • ELECTRONIC DISTRIBUTION
  • REVENUE MANAGEMENT IMPLEMENTATION
  • STRATEGIC AND OPERATIONAL MARKETING
  • STANDARDS AND PROCEDURES
  • SOCIAL MEDIA AND REVIEW MANAGEMENT
  • PLANNING AND REPORTING
  • HR STRATEGY
  • ADMIN EFFICIENCY
  • HYGIENE AND SAFETY
  • GRPD – “Hotel Data Protection”
  • Regulatory Compliance
Case Studies
Success builds, one step at a time. It is not only the results of our Clients that grow. In each project we learn and develop competencies that we apply in the following projects, refining processes and adapting methodologies to ensure future success.
STRATEGIC PLAN OF ENOTOURISM
The client is one of the main national groups in the wine sector, with a diversified national and international presence. The final output of the project was a complete Strategic Plan for the wine tourism area, including the definition of Mission, Vision, Strategy, Objectives, Implementation Plan and a Business Plan to 10 years. The scope of analysis covered the values of Visitor Centers, Concepts F & B, Hospitality and Leisure. Fieldwork includes a market study, benchmarking, international case studies, evaluation of existing and concurrent operations and workshops with the top management for brainstorming, proposal validation and decision making.
HOTEL PROJECT EVALUATION IN EMERGING MARKET
The study was requested by an investor who owned land in a developing country and intended to evaluate the possibility of building a hotel. The project was particularly complex given the lack of reliable market information that would allow the use of standard analytical techniques. Utilizing BlueShift's network of hotel managers, a set of alternative methodologies was developed to estimate key market indicators, including a panel of local managers at the major reference units. The study also included an exhaustive survey of competition, evaluation of the pipeline for the following years and a socioeconomic characterization of the city neighborhood by neighborhood. The recommendation to the client was not to start with the project because it was understood that, although the prospects for the destination were attractive, the location of the land was not indicated to take advantage of them.
CONCEPT FOR RURAL TOURISM
The client was a fund holding a land with an excellent location and unique nature features. The project team was multidisciplinary, integrating, in close collaboration, three subgroups of specialists in the areas of architecture, landscaping, environment and tourism, the latter being in charge of BlueShift. While responsible for the tourism area, BlueShift has developed an innovative concept of tourism in a very high positioning rural space, with multiple values of accommodation, gastronomy, leisure, wellness and nature experiences. The project included the detailed definition of the operational model of the enterprise, the elaboration of the business plan and evaluation of economic-financial feasibility.
GLOBAL COORDINATION OF PROJECTS AND CONSTRUCTION
The project aims to create a new tourist destination, materialized in the first resort of international standard in a developing country. The resort includes three hotels with international brand, Congress Center, Theme Park, Tennis Academy, Urban / Commercial Center and Village for Workers, as well as a real estate program with 500 units and future expansion area.
BlueShift was hired to do overall project coordination on behalf of the investing group. The assignments foreseen throughout the life of the project include preparation of the financing dossier, market study, definition of the concept and program of the resort, coordination of projects and works, negotiation and contracting with international brands and asset management after operational start-up.
Contact Us



Av. 5 de Outubro 16, 1º Direito
1050-056 Lisboa, PORTUGAL
+351 211 350 368