The Praia D’El Rey Golf and beach resort stands out for its luxury position and privileged geography. Located on the Silver Coast, between Peniche and Óbidos, this resort extends over 220 hectares on a cliff with a breathtaking view of the golden sandy beaches. It is known for its sophistication, diversity of offerings, excellent service and facilities and tranquillity. The goal of the rebranding was to keep the symbol as a brand personality due to the resort history, the relationship created between the image and the market its widespread in the resort. The form was redesigned to ensure a better reading in the various formats and a better adaptation to current communication trends.

The logo incorporates a blend of natural and visual elements representative of the resort such as: the sea waves, the aerial views of the resort, the golf courses and the simplicity allied to the refinement of a five star resort.

The concept was also deployed for the lodging brands (The Village and The BeachFront) and golf.