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See what no one ever saw.
Do what no one ever did.
Operations
“We thought reopening the hotel in 60 days was daring. But in the end we made it in 45.”
Francisco Nogueira de Sousa
CEO & Founder
In a translucent ocean your business grows sustainably, always knowing where the ground and the horizon line are. Our management services offer you a multidisciplinary team of experts that integrates into your structure in a collaborative and results-oriented way. We are unique because we create teams, develop talent and together we look for what no one has seen yet, what nobody else has done yet.
Francisco
Nogueira de Sousa
CEO & Founder
Dedicated 15 years of his career to Starwood Hotels & Resorts, fast-tracking through different operations and commercial assignments in Portugal and Europe. He was Managing Director of Portuguese group Hotéis Real, were he led a deep re-structuring. Graduated in Hotel Management, he complemented his education with several programs in Leadership, Strategy, Finance, Marketing, Branding, Sales, Six Sigma, and Blue Ocean Strategy, in schools such as INSEAD and MCE. Francisco started BlueShift in 2012, and was awarded in 2017 as the best General Manager for the Marriott group in Europe. He was a member of the Marriott Business Council in Portugal.
Operations Services
  • Pre-Opening and Operational Plan
  • Hotel Management
  • RE-STRUCTURING AND TURNAROUND
  • MANAGEMENT IN FRANCHISE
  • RESORT MANAGEMENT
  • Asset Management
  • Exit Management
  • F&B OUTLET MANAGEMENT
  • SALES AND MARKETING MANAGEMENT
  • REVENUE MANAGEMENT
  • REPORTING AND CONTROL
  • HR MANAGEMENT
  • ADMIN AND FINANCE MANAGEMENT
  • QUALITY MANAGEMENT
  • Case Studies
    Success builds, one step at a time. It is not only the results of our Clients that grow. In each project we learn and develop competencies that we apply in the following projects, refining processes and adapting methodologies to ensure future success.
    REOPENING OF AN INSOLVENT HOTEL IN 45 DAYS
    The client was a restructuring fund that had been in possession of a hotel well known in the market, following an insolvency proceeding. The resort unit had shut down after losing the international brand under which it had operated for several years, with all operating and distribution systems shut down and all workers dismissed through collective redundancy.
    BlueShift was hired to reopen the hotel and prepare it to handover to a new international brand. The challenge was particularly ambitious in view of the extremely short deadline for reopening: 60 days.
    TURNAROUND AND OPTIMIZATION OF A RESORT IN THE PROCESS OF INSOLVENCY
    BlueShift was hired by a restructuring fund to take over the management of a well-known resort that was going through a chaotic insolvency process. The scope of action covered the entire resort, including a Marriott hotel, an aparthotel, a pool of real estate owners, a golf course with club house and all condo services. In addition to managing the venture, BlueShift also advised the insolvency administrator in a complex context involving a total of 28 companies and 36 different condominiums.
    It has worked across all commercial, operational and support areas, achieving remarkable results, with EBITDA multiplying by a factor of seven in just two years and achieving customer satisfaction levels of reference within of Marriott internationally. The resort is managed by BlueShift and its CEO, Francisco Nogueira de Sousa, has been recognized as the General Manager of the year at the Marriott Excellence Awards for Europe.
    COMMERCIAL MANAGEMENT AND REVENUE OF LUXURY BOUTIQUE HOTEL
    The client was the owner of a charm boutique hotel in an historical building, managed under international brand of the luxury segment. BlueShift was hired to ensure the management of the entire business and revenue management, with the goal of leveraging the topline and preparing the organization for management in line with best international practices. The work carried out at the level of team organization, commercial strategy and use of the potential of distribution of the brand, was accompanied by a profound work of implementing an effective revenue management model. The performance of the hotel in the period under BlueShift management far exceeded the goals set, achieving a 33% growth in total revenue over the same period.
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    Av. 5 de Outubro 77, 6º Dto
    1050-049 Lisboa, PORTUGAL
    +351 211 350 368