EN PT
“A leader with a huge experience in managing hotels. Firmness, security, responsibility and loyalty are all adjectives that we recognize him”
Nuno Carneiro | Diretor Revista FRONTLINE-Business and Lifestyle
“Working with him was always based on thinking ahead, search the next big hit and most of all challenge the status quo.”
Luís Raquilha | | CEO, Inova Consulting, Inova Business School & RWear; Invited professor, FIA & FT | ie BS CLA; Columnist, CBN Radio.
“A natural Leader. He leads with passion and get his team passionate for the Company Mission and their role in the organization. “
Rui Ventura | Regional Communications Manager / SBU, Monster Energy
“He is innovative and has some great leadership skills, which are essential towards keeping the cohesion and motivation of a workgroup. His positive attitude is one of his best attributes.”
Sérgio Leandro | General Manager, Mondrian London
“The true Hotelier from head to toe. His unique way to deal with guests and all team members was indeed special”
Paulo Figueiredo | General Manager, Onyria Golf Resorts
“Young, creative, compliant, committed, kind person and professional to the limits”
Manuel Teixeira | Pharma Industry career
“Francisco's native intelligence for marketing is among the best I have seen. He is both a team player and a dynamic leader.”
Joaquim Nogueira Fresco | Management Consulting
“A great team player, great people skills, a great communicator and manager”
Pedro Dias | General Manager at The Surrey
“Um excelente profissional, com uma consciência perfeita da gestão de equipas com motivação e liderança”
Maria João Rocha | Director of Sales Myriad by SANA Hotels
“Deeply impressed by his thoroughness, strong analytical skills and impressive drive to shape the organization into a new paradigm, building a best-in-class approach to revenue management and sales.”
Gonçalo Cadete | Managing Partner. Estoril Capital Partners
“A true leader with an entrepreneurial spirit that adds tremendous value to all ventures he is involved with.”
José Reino da Costa | Vice-Chairman & CEO, Millennium BIM
“Very impressed by his ability to grasp complex issues. Very detail oriented but without losing a good sense of the big picture.”
Joaquim Souza | CEO, Caixa - Banco de Investimento
“Consistently impressed by his drive, his focus on getting things done - the right way - and his clarity of purpose.”
João Soares | Partner, Bain & Company
“An intelligent and creative strategist but also an inspiring perfectionist with great interpersonal skills. One of the most valuable hospitality professionals I have ever met.”
Jorge Catarino | Hotel & Real Estate – Investment & Asset Management Advisory
“Success was achieved due to his leadership, persistence, dedication, motivated team work, a strong belief and focus on the goal of the project”
João Catanho | Director of Revenue & Distribution – Europe and Latina America, Minor Hotels
“All opinions were important, no matter where you are on the organization chart, making it a pleasure to work under his management.”
Luís Carvalho | Assistant Director of Digital & E-Commerce, Minor Hotels
“His organization, planning and communication skills are very strong, allowing him to easily shift from strategy to implementation, particularly in changing environments.”
Pedro Mira Vaz | COO, Topack Indústria
“Understands the big picture of business relations, is prepared with arguments and able to build “golden bridges” to reach agreement.”
Paulo Salvador | Global Chief Operations Officer, Omibees
“His work was extremely well planned and crafted. All areas of the problem had been identified and taken care off. Working together was very easy and fruitful.”
Pedro Ginjeira | Head of Strategy and External Communications, Vodafone Portugal
“Great professional, with deep knowledge of F&B operations, as well as financial management. Operations focused, and sensitive to inter-personal relationships. Proactive, organized, assertive, dedicated. A pleasure to work with.”
Ivo Gonçalves | F&B Manager, Marriot Praia D’El Rey Golf & Beach Resort
“A very meticulous and gracious leader with very high operating standards, as well as the skills to induce others. One of the most creative persons I know and an F&B lover.”
Francisca Abecassis | Sales Executive, Hotéis Real
“Deeply knowledgeable of operations, very attentive to small service details. Always willing to help reach the most important target in hospitality – client satisfaction.”
Artur Rabasqueira | Hotel Manager, Grand Plaza Nampula
“A strong leader and a good team partner, supporting our requests, being demanding to our professionalism and commitment, but always leaving space for imagination and creativity.”
João Ramos | Groups Coordinator, Hotéis Real
“A motivated individual with a lot of new concepts and ideas that are conceived towards the client and business perspective”
Cristóvão Silva | Experience and Spa Manager, Hotéis Real
“A professional of excellence, both in accounting matters and in the matters related to audit and duties and obligations of statutory auditors. I highlight her integrity, the quality of her work and the sense of ethics and professionalism she transmits to her teams.”
João Ramos | Partner, PwC
“Affordable and available, responsible and fulfilling and, not least, a reference to the newest ones that follow her in the teams.”
Luis Ferreira | Partner, PwC
“Excellent financial knowledge and professional ethics. Always with a positive attitude, easy communication, great ability to lead teams.”
Carlos Ramalho Silva | CFO and Board Member, Yilport Iberia Group
“In addition to her personal characteristics that make her a leader, such as responsibility, ethics and fairness, she has excellent knowledge of accounting principles, namely IFRS, and internal control.”
Maria João Faia | Director, PwC
“A professional of excellence, always attentive to the details, and loyal to her colleagues.”
João Martins | Financial and Administrative Manager, Águas do Tejo Atlântico
“One of the creative mavericks with whom I have had the pleasure of working, open to creative ideas and marketing collaborations with other multi-national companies. Mario understands the importance of marketing partnerships.”
Paul Burditch | Principal & Founder, Burditch Marketing Communications
“An expert in international Hospitality Marketing and Branding. He managed to expand this edge cross industry in the luxury sector. He is creative and pragmatic. His seniority guarantees immediate productivity.”
Bruno Goffin | SVP Marketing, Procter & Gamble/ General Electric
“Professional and competent manager with a good vision and understanding of our industry. Mario was an invaluable help in setting up a clear and defined group standard and who always maintained a transparent and friendly face through all our negotiations. A professional and a gentleman.”
David Rinaldi | Travel Management Executive and Consultant
Achievements:
CV
Achievements
WE ARE ACHIEVERS BECAUSE WE BELIEVE THAT THERE IS A BLUE OCEAN OUT THERE WAITING FOR YOU
“We often close our eyes and jump. We never regret it”
Francisco Nogueira de Sousa
Francisco
Nogueira de Sousa
CEO & Founder
Francisco
Nogueira de Sousa
CEO & Founder
Dedicated 15 years of his career to Starwood Hotels & Resorts, fast-tracking through different operations and commercial assignments in Portugal and Europe. He was Managing Director of Portuguese group Hotéis Real, were he led a deep re-structuring. Graduated in Hotel Management, he complemented his education with several programs in Leadership, Strategy, Finance, Marketing, Branding, Sales, Six Sigma, and Blue Ocean Strategy, in schools such as INSEAD and MCE. Francisco started BlueShift in 2012, and was awarded in 2017 as the best General Manager for the Marriott group in Europe. He was a member of the Marriott Business Council in Portugal.
  • Was awarded best General Manager for the Marriott group in Europe;
  • Led the team behind a 7x EBITDA increase for an international brand 5 star hotel under insolvency procedure;
  • Led the reopening of former Westin Campo Real in only 45 days and the handover do Dolce Hotels & Resorts;
  • Co-ordinated the turnaround of Portuguese group “Hotéis Real”, increasing EBITDA by 162% in 3 years;
  • Led the turnaround of 5 star “Grande Real Villa Italia Hotel & Spa”, increasing the EBITDA tenfold in only one year;
  • As a Regional Head of Communication and Marketing of Starwood, increased 8x the Advertising Value Equivalent (AVE);
  • Was the youngest ever DOSM at Starwood, distinguished as “best performance sales person” in Europe.
“A leader with a huge experience in managing hotels. Firmness, security, responsibility and loyalty are all adjectives that we recognize him”
Nuno Carneiro
Diretor Revista FRONTLINE-Business and Lifestyle
“Working with him was always based on thinking ahead, search the next big hit and most of all challenge the status quo.”
Luís Raquilha
| CEO, Inova Consulting, Inova Business School & RWear; Invited professor, FIA & FT | ie BS CLA; Columnist, CBN Radio.
“A natural Leader. He leads with passion and get his team passionate for the Company Mission and their role in the organization. “
Rui Ventura
Regional Communications Manager / SBU, Monster Energy
“He is innovative and has some great leadership skills, which are essential towards keeping the cohesion and motivation of a workgroup. His positive attitude is one of his best attributes.”
Sérgio Leandro
General Manager, Mondrian London
“The true Hotelier from head to toe. His unique way to deal with guests and all team members was indeed special”
Paulo Figueiredo
General Manager, Onyria Golf Resorts
“Young, creative, compliant, committed, kind person and professional to the limits”
Manuel Teixeira
Pharma Industry career
“Francisco's native intelligence for marketing is among the best I have seen. He is both a team player and a dynamic leader.”
Joaquim Nogueira Fresco
Management Consulting
“A great team player, great people skills, a great communicator and manager”
Pedro Dias
General Manager at The Surrey
“Um excelente profissional, com uma consciência perfeita da gestão de equipas com motivação e liderança”
Maria João Rocha
Director of Sales Myriad by SANA Hotels
https://www.linkedin.com/in/francisco-nogueira-de-sousa-2971b46/
Filipe
Santiago
Managing Partner
Consulting
Filipe
Santiago
Managing Partner
Consulting
Economist by the internationally awarded Nova SBE, and an MBA by INSEAD, he started his career in business consulting, at Roland Berger and The Boston Consulting Group (BCG). He was in banking, in Strategic Marketing and as Head of Direct Banking, and was the COO for pmelink.pt, the biggest e-commerce platform in Portugal at the time. Filipe joined leading Portuguese group Tivoli Hotels & Resorts in 2007, as Head of Development and was assigned to the Board of Directors as CS&MO, and, later, as an interim COO, up to the successful acquisition by Minor Hotels. He is currently an advisor of Nova SBE for the subject of management applied to hospitality.
  • Was a member of the Executive Board that sold the 14-property Tivoli group to Minor Hotels, under deep financial distress, while assuring a 2.3x increase in EBITDA in only two years;
  • Led a deep commercial re-structuring that resulted in a 37% growth in Room Revenue in 3 years, with a mature portfolio;
  • Increased direct Revenue by 80% in only two years;
  • Co-ordinated a comprehensive operational efficiency program, that untapped yearly cost savings amounting to 8% of Total Revenue;
  • Led critical negotiations with key operational business partners, that resulted in 50-80% cost savings, for the same universe, with equivalent or superior service levels.
“Deeply impressed by his thoroughness, strong analytical skills and impressive drive to shape the organization into a new paradigm, building a best-in-class approach to revenue management and sales.”
Gonçalo Cadete
Managing Partner. Estoril Capital Partners
“A true leader with an entrepreneurial spirit that adds tremendous value to all ventures he is involved with.”
José Reino da Costa
Vice-Chairman & CEO, Millennium BIM
“Very impressed by his ability to grasp complex issues. Very detail oriented but without losing a good sense of the big picture.”
Joaquim Souza
CEO, Caixa - Banco de Investimento
“Consistently impressed by his drive, his focus on getting things done - the right way - and his clarity of purpose.”
João Soares
Partner, Bain & Company
“An intelligent and creative strategist but also an inspiring perfectionist with great interpersonal skills. One of the most valuable hospitality professionals I have ever met.”
Jorge Catarino
Hotel & Real Estate – Investment & Asset Management Advisory
“Success was achieved due to his leadership, persistence, dedication, motivated team work, a strong belief and focus on the goal of the project”
João Catanho
Director of Revenue & Distribution – Europe and Latina America, Minor Hotels
“All opinions were important, no matter where you are on the organization chart, making it a pleasure to work under his management.”
Luís Carvalho
Assistant Director of Digital & E-Commerce, Minor Hotels
“His organization, planning and communication skills are very strong, allowing him to easily shift from strategy to implementation, particularly in changing environments.”
Pedro Mira Vaz
COO, Topack Indústria
“Understands the big picture of business relations, is prepared with arguments and able to build “golden bridges” to reach agreement.”
Paulo Salvador
Global Chief Operations Officer, Omibees
“His work was extremely well planned and crafted. All areas of the problem had been identified and taken care off. Working together was very easy and fruitful.”
Pedro Ginjeira
Head of Strategy and External Communications, Vodafone Portugal
https://www.linkedin.com/in/filipe-santiago/
Carla
Andrade
Partner
CFO
Carla
Andrade
Partner
CFO
Graduated in Business Economics by ISEG, Carla has post-graduations in Management and Leadership, by Catholic University, and in Top Management in Hospitality and Tourism, by INDEG-ISCTE. She is also certified in auditing and internal control according to the Sarbanes-Oxley law. Carla worked twenty years in auditing and consulting, at Coopers & Lybrand and PWC, where she developed strong skills in financial consolidation and reporting, public offerings and M&A. As a CFO at Praia D’el Rey Marriott Golf and Beach Resort, Carla was a key element on the turnaround process led by BlueShift, where she is today a Partner and CFO.
  • Integrated, as CFO, the team of a hotel, managed under an international brand, that achieved a six-fold EBITDA increase in the two years after taking over;
  • Was, for 20 years, a consultant at PWC, achieving a Manager position;
  • Solid experience in financial consolidation and reporting in several corporations quoted on the Portuguese stock exchange Euronext Lisboa;
  • Experience in IPOs, including a capital increase of € 1,2 billion by Portuguese utility EDP;
  • Experience and certification in auditing and internal control, according to Sarbanes-Oxley law;
  • Experience in M&A, as a consultant in several transactions.
“A professional of excellence, both in accounting matters and in the matters related to audit and duties and obligations of statutory auditors. I highlight her integrity, the quality of her work and the sense of ethics and professionalism she transmits to her teams.”
João Ramos
Partner, PwC
“Affordable and available, responsible and fulfilling and, not least, a reference to the newest ones that follow her in the teams.”
Luis Ferreira
Partner, PwC
“Excellent financial knowledge and professional ethics. Always with a positive attitude, easy communication, great ability to lead teams.”
Carlos Ramalho Silva
CFO and Board Member, Yilport Iberia Group
“In addition to her personal characteristics that make her a leader, such as responsibility, ethics and fairness, she has excellent knowledge of accounting principles, namely IFRS, and internal control.”
Maria João Faia
Director, PwC
“A professional of excellence, always attentive to the details, and loyal to her colleagues.”
João Martins
Financial and Administrative Manager, Águas do Tejo Atlântico
https://www.linkedin.com/in/carla-andrade-a5904911/
Pedro
Catapirra
Partner
Director of Operations
Pedro
Catapirra
Partner
Director of Operations
Started his career in F&B, in landmark properties such as Lapa Palace, by Orient Express, Pestana Palace and Bairro Alto Hotel. He was an F&B Manager for Grande Real Villa Itália, from where he evolved to General Manager within Hotéis Real group. Pedro integrated the team that re-opened Campo Real Resort following insolvency and loss of the Westin flag, and then moved to Praia d’El Rey Marriott Hotel, as an Operations Director. He was also a GM for landmark hotel Quinta das Lágrimas. At BlueShift, Pedro is the Partner in charge of Hotel Operations.
  • Doubled the GOP on his first year as Head of Operations at the 5 star Praia D’el Rey Marriott Golf and Beach Resort;
  • As an F&B Director at Dolce Hotels & Resorts he achieved a score of 96% in client satisfaction;
  • As an F&B Director at Campo Real Resort, he re-structured all outlets, increasing capture rates from the range of 20-30% to 60-70 %;
  • As an F&B Director for Real Villa Itália Hotel & Spa, he slashed F&B departmental costs by 32%, while simultaneously increasing the internal guests’ capture rates by 21% and revenue by 53%;
  • Was listed, in two consecutive years, as one of the seven top F&B Directors in Portugal, by Publturis magazine anf the Portuguese Hotel Directors Association.
“Great professional, with deep knowledge of F&B operations, as well as financial management. Operations focused, and sensitive to inter-personal relationships. Proactive, organized, assertive, dedicated. A pleasure to work with.”
Ivo Gonçalves
F&B Manager, Marriot Praia D’El Rey Golf & Beach Resort
“A very meticulous and gracious leader with very high operating standards, as well as the skills to induce others. One of the most creative persons I know and an F&B lover.”
Francisca Abecassis
Sales Executive, Hotéis Real
“Deeply knowledgeable of operations, very attentive to small service details. Always willing to help reach the most important target in hospitality – client satisfaction.”
Artur Rabasqueira
Hotel Manager, Grand Plaza Nampula
“A strong leader and a good team partner, supporting our requests, being demanding to our professionalism and commitment, but always leaving space for imagination and creativity.”
João Ramos
Groups Coordinator, Hotéis Real
“A motivated individual with a lot of new concepts and ideas that are conceived towards the client and business perspective”
Cristóvão Silva
Experience and Spa Manager, Hotéis Real
https://www.linkedin.com/in/pedro-rodrigues-catapirra-73317bb/
Contact Us



Av. 5 de Outubro 77, 6º Dto
1050-049 Lisboa, PORTUGAL
+351 211 350 368